Banner Networks

Banner networks are a collection of websites who sell their banner ad space through a centralized location. Normally, a banner ad network is maintained by a company who pays publishers for their ad space and resells it to advertisers. The advantage to the advertiser is the ability to advertise over a large network and centrally track results. Publishers benefit because they can sell their ad space to a number of different advertisers without having to solicit their business.

Some advantages to using a banner network to advertise include:

  • Centralized payment and tracking
  • Advanced targeting capabilities
  • Broad reach across the network
  • Knowledgeable staff with online advertising experience
  • Quickly start advertising online

Below you will find a list of some of the larger banner ad networks.

DoubleClick - No matter what your goals, DoubleClick can help you achieve them cost-effectively. We offer industry standard ad management and serving solutions for marketers, agencies and web publishers, streamlining the online advertising process and minimizing data discrepancies. (As stated on their website)

Fastclick - The Fastclick Ad Network combines the latest innovations in business and technology empowering advertisers of all sizes and budgets to achieve brand awareness, lead generation and sales. Quality publishers, technology, account management and results are the driving force of our Advertiser network. (As stated on their website)

Tribal Fusion - Tribal Fusion is the leading site representation company, serving 5 billion monthly impressions and reaching 77 million users per month. We partner with top quality web publishers to provide advertisers with targeted ad placements. Offering site-specific, channel-wide and run-of-network placements, we deliver results through expert advice and intelligent technology. (As stated on their website)

BURST! Media - BURST! Media sells advertising for more than 2000 websites that represent the highest quality specialty content on the Internet. BURST! is devoted to meeting the needs of both our specialty-content web publishers, and advertisers who understand the unique value of specialty-content web sites and their audiences. (As stated on their website)

ValueClick - Through its ValueClick Brand and ValueClick Direct solutions, the ValueClick Media advertising network connects consumer marketers with their target audiences with a single buy, across many sites and in a variety of ways. (As stated on their website)

RealTechNetwork - The RealTechNetwork offers advertisers the ability to target a wide range of demographics through its network of active publishers. (As stated on their website)
web banners