Banner Exchanges

When you join a banner ad exchange, you are networking together with other websites to display your banner ads on these other websites, for free. The concept that drives banner ad exchanges is for every 2 times you show someone else’s banner ad on your website, your banner will be displayed 1 time on another website. This is a great way to get free advertising, but its success will depend on the amount of traffic your website receives. In most cases, you will need to get 1,000 page views on your website in order to get your banner displayed 500 times.

The grand daddy of the banner exchange industry was Microsoft bCentral. Microsoft no longer offers this service, instead they sell banner advertising at a Cost-per-Click rate (CPC).

Some advantages to using a banner exchange to advertise include:

Free
Easy to set up

Below you will find a list of some popular banner exchanges.

Bpath - We rotate hundreds of millions banner ads each month, getting to more than 20% of all Web visitors. With our free banner exchange program, you get free advertising for each visit to your web site, while exposing your web site to millions. (As stated on their website)

Click4Click - Click4Click free webmaster banner exchange is a great new way to get more traffic to your web site. Become a member and you can get your banner ad displayed on other members sites. The more banners you display for members, the more members display link to your banner. (As stated on their website)

There are many more small banner exchanges that can be found searching the web.