Calculate your CPC

To see what you will pay for each visitor to your site, you would want to measure the Cost per Click (CPC) (http://www.webpencil.com/cpm_calculator.htm). In the above example of $4 CPM, a 1 percent CTR (10 visitors for 1,000 ad impressions) will cost $.40 per visitor. Calculating your CPC will help you make your online advertising decision.