Adding a logo to your banner ad

Adding your logo to a banner ad is a great way to brand your business name and, in most cases, should be done on all your banner ads. If you have a transparent version of your logo, such as an EPS file, AI file or a PNG file, you can add your logo over the existing background color of your banner ad. If you only have a flattened version such as a GIF or a JPG, you can still add your logo, but you may be limited as to what background color you can use.