Emailing a completed ad to the publisher

When your banner ads are completed, send them to the publisher so they can to load them into their ad serving software. To make this easy on the publisher, zip up your banner ads and include a text file that explains where each banner should click through to. If you are using Flash banner ads, include the SWF and the FLA file and any exotic fonts you used in the ads. If the publisher has to add tracking code to your Flash banner, they will be able to do it themselves, often saving you days of time.