online advertising guide

banner advertising
   banner design tips
   standard banner ad sizes
   banner networks
   banner exchanges
   rich media banner ads
   purchasing ad space
   cpm calculator
   banner advertising terms

email marketing
   designing an html email
   sending an html email
   managing email addresses

affiliate marketing
setting up an affiliate program
affiliate banner ad packages

search engine marketing
   top search engines
   organic listings
   paid listings
   paid inclusion

Using odd sized banner ads to get past ad blocking software

One effective method for getting past ad blocking software is to use a nonstandard pixel size for your banner ads. Normally, this can only be done for banner ads on your own website, but it is an effective way to trick the ad blocking software. Instead of using a 468x60, use a 469x61. Most ad blocking technologies look to physical size of the banner ad as a way to determine that it is an ad rather than a graphic on the web page.