online advertising guide

banner advertising
   banner design tips
   standard banner ad sizes
   banner networks
   banner exchanges
   rich media banner ads
   purchasing ad space
   cpm calculator
   banner advertising terms

email marketing
   designing an html email
   sending an html email
   managing email addresses

affiliate marketing
setting up an affiliate program
affiliate banner ad packages

search engine marketing
   top search engines
   organic listings
   paid listings
   paid inclusion

Rich media banner ads

Rich media banner ads can be created with numerous technologies, the primary one being Macromedia Flash. Flash enables streaming, which enhances the appearance of a web ad by increasing the amount of animation possible within the limited file size of a web banner. Flash also allows for interactive features to be added to the banner, which separates Internet advertising from other forms of traditional advertising.