Creating a landing page for your banner ad campaign

When you run an online advertising campaign using banner ads, you often market one specific item or service. Sending a user to your home page once they have clicked on your banner ad is not always the best idea. If you are advertising a specific product, create a page specifically for that one product and have your banner ad click through to that page. If users are enticed with your offer, they will appreciate being sent immediately to a page where they can take advantage of that offer rather than having to search around your web site looking for it. A landing page can be a larger version of your banner ad along with additional messaging. On your landing page, include a clear call to action at the top so that, upon arrival, the user knows exactly what he is there to do.