Do I need to track the click through rate during online advertising campaigns?

It is not always necessary to track how many times your banner ad is clicke. If your objective is to sell an item or service, you can track sales and compare that data with the amount you spent on your online advertising campaign. If your return on your investment of advertising dollars is good, then you should continue to advertise. Another way to monitor a campaigns success is to watch changes in overall traffic patterns on your website. The importance of tracking clicks may be overrated when you really are interested in sales, regardless of how many more visitors come to your website.