Optimize the file size of your banner ad

Most banner ad publishers have a file size limitation for each different size of banner ad. In many cases, you or your banner ad designer will be forced to reduce the banner ad file size to meet the publisher’s requirements. Professional design programs, such as Adobe ImageReady, that have built-in optimization tools can make this simple. Some ways to reduce file size include:

• limiting the number of animated frames, number of colors and photos
• reducing the amount of text

Reduce the file size down to a level that just starts to degrade its appearance and then stop. Remember that the smaller the file size, the quicker the banner ad will load, which can mean more people viewing your ad.