Best colors for your banner ads

Color preference for your banner ad will differ for each advertiser, but there are some general rules to follow. Avoid yellow at all costs. It is a proven fact that a banner ad that is primarily yellow will have a smaller click through rate than other colors. If you are using banner ads for branding purposes, avoid bright fluorescent colors or flashing colors as they tend to aggravate the web surfer. Look at the page your banner ad will be going on, to get a feel for what colors will work best. For example, a banner ad with a white background placed on a web page with a white background does not allow the banner ad to stand out and be noticed.