online advertising guide

banner advertising
   banner design tips
   standard banner ad sizes
   banner networks
   banner exchanges
   rich media banner ads
   purchasing ad space
   cpm calculator
   banner advertising terms

email marketing
   designing an html email
   sending an html email
   managing email addresses

affiliate marketing
setting up an affiliate program
affiliate banner ad packages

search engine marketing
   top search engines
   organic listings
   paid listings
   paid inclusion

HTML banner ads

An HTML banner ad uses a combination of HTML and images to create a banner ad that is interactive. In an HTML banner ad, you can include a form from your website, use dynamic dropdown lists, or simply gather peoples email addresses. Anything that can be done on a web page can be done in an HTML banner, as long as you work within the limits of the size of the banner and any technical specifications supplied by the publisher.