Expandable banner ads

Expandable banner ads fit into advertised space reserved for standard banner ad sizes, but expand out upon user interaction. This allows for a more diverse advertising. Leading the way is a technology called PointRoll. While other technologies are available, PointRoll marries an easy-to-use technology with very advanced features like streaming video, advanced tracking capabilities, and online polls. Creating expandable banners should be left to experienced developers and should be used for large ad runs.