Use a strong call to action on your banner ad

On your banner ad, you have limited space and may wonder if you should you use some of your valuable real estate for the words “click here.” The simple answer is absolutely. It may seem redundant, but the use of a clear and concise call to action is proven to increase click through rates on your banner ads. Use “click here” or something equally clear to get the user clicking on your banner and visiting your website.